Endura Sport

2020 Vision – Endura on film

We hope you’ve enjoyed watching the videos that we’ve dropped year – we’ve definitely enjoyed producing them - whether that’s with the pros at Cut Media or c:dub films or our talented in-house crew. We have some amazing new films in the pipeline – look out for them dropping throughout 2021. In the meantime, grab a brew and a biscuit and enjoy our pick of the bunch – find them all and more on our YouTube Channel.


W3Schools.com As a company that operates on a global level, we are very aware of our environmental impact and are working on a number of fronts to reduce our footprint. While we have been taking steps towards change - our kit has been PFE-free since 2018, we offer a repair service, and 1% of our net profit goes to good causes – we believe there is one over-riding challenge. “The one thing we must focus on now is the climate emergency,” Endura’s founders Jim McFarlane and Pamela Barclay point out. “If we don’t tackle climate change then there will not be a planet to clean up.” From 2020 onwards, we commit to planting one million trees annually to help reduce the quantity of carbon in the atmosphere. Every year: a step in the right direction.


Endura present Mind, Body and Soul – a fascinating new documentary, produced in conjunction with Cut Media on life of the legendary Graeme Obree. It covers the doping that overshadowed his career, the effects of time on an athletic body and the changes he’s made to improve his mental health.

A new product as good as the MT500 Waterproof Jacket deserves a humdinger of a video and Cut Media knocked it out of the park with Force for Good, featuring a sci-fi inspired video featuring Gee Atherton. Fun fact: no special effects were involved – Gee really can levitate rocks.

Following on from our 2019 #HardcoreRoadie videos, new Endura ambassador Marcel Kittel starred in the latest episode, shot by c:dub films in southern Germany, showing that it’s not all about wattage and KOMs...

Endura were #BuiltOnBaggies and we headed out into the left field with a baggy short advert from another dimension this spring that features Rachel Atherton, Aneela and Andy from GoWhere Scotland, Harald Philipp and Joe Barnes. Wunderbar!